Big Problem Platform ustomers purchase immediately risked high-stakes adoption, and long-term customer value depended too heavily on champions and IT support rather than repeatable organizational adoption. Symptoms The thing I hear that triggers me to think about Customer Education as a solution are things like: “We have one chance to get this right or this investment won’t be worth it.” “We haven’t changed this system ever, so we don’t know how to lead this.” The Context Imp