Big Problem Academic programs sought to increase enrollment and improve workforce relevance, yet curriculum decisions often reflected tradition rather than an understanding of how students, faculty, and institutions adopt change. Symptoms Students don’t see where this degree leads, Faculty won’t adopt new approaches, How do we know these programs are actually working, We’ve always taught it this way. The Context Educational innovation required changing behavior across multipl

Big Problem A major organizational disruption required colleges and universities to adopt new ways of teaching and learning almost overnight. Learning technology had become mission-critical, but technology itself was no longer the limiting factor. Institutions needed faculty, instructional designers, administrators, and executive leaders to confidently adopt entirely new ways of working, without the luxury of traditional implementation timelines. Symptoms "We've never done it

Big Problem Platform ustomers purchase immediately risked high-stakes adoption, and long-term customer value depended too heavily on champions and IT support rather than repeatable organizational adoption. Symptoms The thing I hear that triggers me to think about Customer Education as a solution are things like: “We have one chance to get this right or this investment won’t be worth it.” “We haven’t changed this system ever, so we don’t know how to lead this.” The Context Imp