Big Problem Acadeum recognized a strategic opportunity to expand adoption among public and land-grant universities but needed greater institutional credibility to establish trust within a market characterized by long buying cycles, complex governance, and relationship-driven decision-making. Symptoms We know this market is important How do we gain traction with public institutions? How do we build credibility before we start to sell? The Context Successfully entering a new st

Big Problem Customers needed strategic guidance beyond software implementation, but no repeatable consulting offer existed to help customers translate technology into organizational capability. Symptoms Customers need more than software, they’re asking us for more help. How do we productize our expertise? The Context A new feature set offered niche users with powerful tools, and training focused on clickstreams, not strategy and capability development. My Role Developed the c