Big Problem Acadeum recognized a strategic opportunity to expand adoption among public and land-grant universities but needed greater institutional credibility to establish trust within a market characterized by long buying cycles, complex governance, and relationship-driven decision-making. Symptoms We know this market is important How do we gain traction with public institutions? How do we build credibility before we start to sell? The Context Successfully entering a new st

Big Problem Colleges and universities faced mounting enrollment declines and increasing financial pressure. Although the marketplace offered new opportunities for collaboration, many institutional leaders viewed it as primarily a mechanism for exchanging courses rather than as a strategic tool for strengthening financial stability and expanding institutional capacity. Symptoms We are looking for ways to stabilize enrollment We need to ensure against “the cliff” How do we crea

Big Problem Existing partners successfully consumed marketplace offerings, but very few expanded into becoming sellers. Expansion into a second, higher-value commercial model required new strategic decision-making, new capabilities, organizational coordination, and confidence that many institutions struggled to develop. Symptoms When marketplace customers wanted to expand, we would hear: We need to be getting more for our investment in this platform. What would we need to do